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Project: Mock up
Year: 2025
Deliverables: Rebranding & Packaging Design
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Concept sketches explored Serif Fonts, Monograms infused with playful elements like water droplets or splatters to reflect Bath & Body Works' vibrant personality
3 types of logos were finalised for the final logo. The first option was picked as the designer felt like it best represented the brand.
The final logo design consists of a Monogram with Ornamental embellishes to emphasis on the word Bath in the logo.
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Packaging design motifs were drawn to best represent Pink Pineapple Sunrise. The designer wanted to emphasis on beach vibes, and the main ingredient of pink pineapples.
Packaging design was made based off concept sketches. With a QR code that linked to the brand webstore.
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Mock up of a packaging box and beauty products of pineapple sunrise was made
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Social media designs were made according to branding, incorperating elements of pink pineapple sunrise and minimal beach vibes.