Project: Mock up
Year: 2025
Deliverables: Rebranding & Packaging Design
Concept sketches explored Serif Fonts, Monograms infused with playful elements like water droplets or splatters to reflect Bath & Body Works' vibrant personality
3 types of logos were finalised for the final logo. The first option was picked as the designer felt like it best represented the brand.
The final logo design consists of a Monogram with Ornamental embellishes to emphasis on the word Bath in the logo.
Mock up of a packaging box was made
Mock up of beauty products of pineapple sunrise was made
Social media designs were made according to branding, incorperating elements of pink pineapple sunrise and minimal beach vibes.